How to Clearly Define Your Target Market For Your Network Marketing Business
In building your Network Marketing business, it is critical to know exactly who your target
market is. Clearly defining your target market with upfront research should always be your
first step in planning for your Network Marketing business.
These are several key questions to ask yourself when doing your research.
Here’s a short list that should get you going:
* What is the demographic of your customers? e.g. income level, gender, education, age, marital
status * Do they have a specific location? e.g. country, state, city, county * What do they
want? * What are their key problems? * What do they currently buy?
Once you clearly define who your potential customers are, you can begin to set up your
marketing strategies around them. But until you do, you should not even consider starting your
Network Marketing business (or any kind of business).
People so often come up with their product which, in their eyes, are superior in quality, and
then start looking for customers who can benefit from the use of this product. When people take
this approach, they are at the risk of investing a lot upfront to come up with the products to
sell while not really knowing whether they will sell.
While searching for the customers, they will need to store their inventories so that they can
ship the products quickly as soon as they find the customers. This causes them to incur
unnecessary expenses for storage and possibly lose their initial investment if they can’t find
the customers to buy them.
If you can first spot a group of people who has a specific want, need, or problem they want a
solution for, and then come up with the exact things they are looking for, it makes things so
much easier with much less risk.
Here are a few examples:
* Starbucks ==> coffee drinkers * Borders ==> book lovers * Eye doctors ==> people with poor
vision
Each of the above has a specific group of people who has specific wants, needs and problems
they want a solution for. It wouldn’t have been wise for Starbucks to come up with the best
tasting coffee without knowing whether there’s enough people who can and will spend $3 bucks
for a cup of joe.
Now, when it comes to target markets for your Network Marketing best
home businesses from home, there are several possible categories depending on your
approach. Here’s a list of possible target markets:
* People who have purchased a network marketing best home business
to start before (or who are already in network marketing, who are currently spending money
on pursuing a home based network marketing business), who already recognize their need for a
network marketing business.
* People who are presently researching your Network Marketing company and seeking the best
sponsor, team and upline on Google, Yahoo, MSN or even offline talking to people. These people
have heard of the Network Marketing company, products, marketing system, and/or best home
business to start, and are doing their “homework” to validate the information about the
company, products, marketing system, and/or best home business to start and the best team to
join.
* People interested in finding a way to make money, but who aren’t specifically aware that they
need a Network Marketing business (yet). These people are looking in your direction with
obvious interests, but are still in the “tire-kicking” stage. Until they actually spend money
by starting a home based business, or invest money in learning resources (books, CDs, DVDs,
seminars), they are just looking.
* People who already buy or use a related product or service of your Network Marketing company.
* People with a PROBLEM who are looking for a SOLUTION (e.g. PROBLEM = poor health; SOLUTION =
high quality dietary supplements)
* People looking on the web for your specific product by name. These people are the hottest
product leads.
Once you grasp which target market you want to attract to you, you simply need to start giving
away valuable content that they are looking for through various point-of-contacts e.g. social
networking sites, social bookmarking sites, etc.
Remember, you don’t want to chase after your target market. You want to always ATTRACT them to
YOU. Give to get. Give without want. And you’ll soon be attracting them to YOU and your Network
Marketing business.
And now I would like to invite you to sign up for your free “7-Day Internet Network Marketing
e-course” when you go to www.HiroKaneko.com
From Hiro Kaneko - the Internet Network Marketing Guy and the owner of
www.MLMOnlineLeadSystem.com
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